{"id":6335,"date":"2025-04-29T10:57:04","date_gmt":"2025-04-29T08:57:04","guid":{"rendered":"https:\/\/orvitdigital.com\/supervisio-de-le-e-a-t-amb-ga4-com-analitzar-algunes-de-les-metriques-mes-rellevants\/"},"modified":"2025-06-02T08:12:17","modified_gmt":"2025-06-02T06:12:17","slug":"seguiment-e-e-a-t","status":"publish","type":"post","link":"https:\/\/orvitdigital.com\/ca\/seguiment-e-e-a-t\/","title":{"rendered":"Supervisi\u00f3 de l\u2019E-E-A-T amb GA4: Com Analitzar Algunes de les M\u00e8triques M\u00e9s Rellevants"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Supervisi\u00f3 de l\u2019E-E-A-T amb GA4: Com Analitzar Algunes de les M\u00e8triques M\u00e9s Rellevants<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Incl\u00f2s a<\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-eat\/quality-raters-guidelines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> les directrius dels avaluadors de qualitat de cerca de Google, l\u2019E-E-A-T, <\/span><\/a><span style=\"font-weight: 400;\">que correspon a Experi\u00e8ncia, Expertesa, Autoritat i Fiabilitat, \u00e9s una combinaci\u00f3 de factors que ajuda Google a determinar si un contingut \u00e9s prou rellevant i \u00fatil per als usuaris, i per tant, prioritzar-lo en els resultats de cerca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dissenyar accions per optimitzar l\u2019E-E-A-T en un lloc web \u00e9s essencial per a la majoria de projectes. Igual d\u2019important \u00e9s analitzar l\u2019impacte i el rendiment d\u2019aquestes accions per extreure conclusions, fer millores i refinar estrat\u00e8gies. En aquest article, explorarem algunes de les m\u00e8triques m\u00e9s rellevants de l\u2019E-E-A-T que podem analitzar mitjan\u00e7ant Google Analytics (GA4).  <\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><b>Supervisi\u00f3 de l\u2019E-E-A-T amb GA4: Com Analitzar Algunes de les M\u00e8triques M\u00e9s Rellevants <\/b><\/h2><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h3><strong>Analitzar l\u2019Experi\u00e8ncia amb GA4<\/strong><\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Dins la fam\u00edlia E-E-A-T, \u201cExperi\u00e8ncia\u201d fa refer\u00e8ncia al nivell d\u2019experi\u00e8ncia directa o vivencial que el creador del contingut posseeix sobre un tema concret.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi ha diferents maneres d\u2019analitzar amb GA4 el rendiment de les accions implementades al lloc web per demostrar aquesta experi\u00e8ncia:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Supervisar el rendiment de la p\u00e0gina de ressenyes<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Els propietaris de llocs poden demostrar l\u2019experi\u00e8ncia amb un producte a trav\u00e9s de diferents tipus de contingut al web, com ara p\u00e0gines de tipus &#8220;Com fer&#8221;, col\u00b7laboracions amb influencers, guies, blogs i m\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El rendiment d\u2019aquestes p\u00e0gines es pot analitzar mitjan\u00e7ant l\u2019apartat Informes &gt; Interacci\u00f3 &gt; P\u00e0gina de destinaci\u00f3 \u2013 aquest apartat mostra la primera p\u00e0gina on aterren els visitants al lloc i el nombre de visites a aquestes p\u00e0gines. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed, els propietaris poden filtrar per URL individuals o agrupar-les segons la taxonomia de les URL, cosa que permet analitzar m\u00e8triques clau com el nombre de sessions, la durada mitjana de la sessi\u00f3 i els esdeveniments m\u00e9s rellevants en aquestes p\u00e0gines.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-1\" title=\"ga4-monitoring-1\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1.png\" class=\"img-responsive wp-image-6293\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Exemple d\u2019un blog que mostra experi\u00e8ncia en un lloc web<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">A m\u00e9s, incloent la dimensi\u00f3 \u2018Ruta de la p\u00e0gina i classe de pantalla\u2019, es pot estudiar el recorregut de l\u2019usuari dins del lloc web.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-2\" title=\"ga4-monitoring-2\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1.png\" class=\"img-responsive wp-image-6287\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Exemple d\u2019un blog que mostra experi\u00e8ncia en un lloc web + dimensi\u00f3 \u2018Ruta de la p\u00e0gina i classe de pantalla\u2019<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Tamb\u00e9 \u00e9s possible analitzar qu\u00e8 va fer un usuari abans o despr\u00e9s de visitar una p\u00e0gina o pantalla mitjan\u00e7ant la creaci\u00f3<\/span> <a href=\"https:\/\/support.google.com\/analytics\/answer\/9317498?sjid=7608628786485826793-EU\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">d\u2019un informe d\u2019exploraci\u00f3 de camins<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-3\" title=\"ga4-monitoring-3\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3.png\" class=\"img-responsive wp-image-6290\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Exemple d\u2019informe d\u2019exploraci\u00f3 de camins. Node: \u2018T\u00edtol de la p\u00e0gina i classe de pantalla\u2019 <\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:justify;\"><ul>\n<li aria-level=\"1\"><b>Supervisar les ressenyes dels usuaris<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de Google Analytics, tamb\u00e9 \u00e9s possible analitzar les valoracions i interaccions dels usuaris amb les ressenyes d\u2019un lloc web. Les dades poden variar segons com es mostren o es configuren les ressenyes a la web. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per exemple, les ressenyes dels usuaris es poden supervisar mitjan\u00e7ant esdeveniments personalitzats, utilitzant etiquetes creades amb Google Tag Manager als botons.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-4\" title=\"ga4-monitoring-4\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4.png\" class=\"img-responsive wp-image-6281\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-5\" title=\"ga4-monitoring-5\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5.png\" class=\"img-responsive wp-image-6284\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Mitjan\u00e7ant aquests esdeveniments, tamb\u00e9 podem examinar quin tipus de ressenyes fan clic els usuaris per veure en cada producte. Per exemple, en el cas seg\u00fcent, el propietari del lloc podria crear esdeveniments usant la variable \u2018Click text\u2019 basada en la puntuaci\u00f3 de la ressenya o simplement per analitzar el nombre total de ressenyes. <\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-7\" title=\"ga4-monitoring-7\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7.png\" class=\"img-responsive wp-image-6299\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Per avaluar l\u2019impacte de les ressenyes d\u2019usuaris en llocs externs, com directoris o plataformes similars, podem analitzar la font de tr\u00e0nsit des d\u2019on arriben els usuaris. Aix\u00f2 es pot fer filtrant URL espec\u00edfiques a  <\/span><i><span style=\"font-weight: 400;\">Adquisici\u00f3 &gt; Adquisici\u00f3 d\u2019usuaris \/ Adquisici\u00f3 de tr\u00e0nsit &gt; Refer\u00e8ncia<\/span><\/i><span style=\"font-weight: 400;\">, i tamb\u00e9 mitjan\u00e7ant la dimensi\u00f3 \u2018Font de la sessi\u00f3\u2019, que mostra l\u2019origen del tr\u00e0nsit.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-8\" title=\"ga4-monitoring-8\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8.png\" class=\"img-responsive wp-image-6302\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Adquisici\u00f3 de tr\u00e0nsit &gt; Refer\u00e8ncia<\/span><\/i><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Analitzar l\u2019expertesa amb GA4<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-weight: 400;\">L\u2019expertesa fa refer\u00e8ncia al grau en qu\u00e8 el creador del contingut t\u00e9 el coneixement o habilitats requerides sobre el tema.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Supervisar les p\u00e0gines d\u2019autors<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Una p\u00e0gina detallada de \u201cSobre l\u2019autor\u201d \u00e9s una acci\u00f3 que ajuda a destacar l\u2019expertesa de l\u2019autor en el tema. Podem supervisar com funcionen aquestes p\u00e0gines en un lloc web: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u2019una banda, mitjan\u00e7ant <\/span><i><span style=\"font-weight: 400;\">Informes &gt; Interacci\u00f3 &gt; P\u00e0gines<\/span><\/i> <i><span style=\"font-weight: 400;\">i pantalles<\/span><\/i> <span style=\"font-weight: 400;\">o <\/span><i><span style=\"font-weight: 400;\">P\u00e0gines de destinaci\u00f3<\/span><\/i><span style=\"font-weight: 400;\">, podem filtrar i analitzar el tr\u00e0nsit que prov\u00e9 directament d\u2019aquestes p\u00e0gines.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-9\" title=\"ga4-monitoring-9\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9.png\" class=\"img-responsive wp-image-6305\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Interacci\u00f3 &gt; P\u00e0gines i pantalles, i despr\u00e9s, filtrant per URL que incloguin la paraula \u2018Author\u2019 (Autor en catal\u00e0).<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">El tr\u00e0nsit un cop els usuaris estan en aquestes p\u00e0gines tamb\u00e9 es pot fer un seguiment. A GA4, podem mesurar la interacci\u00f3 dels usuaris dins d\u2019aquestes p\u00e0gines d\u2019experts, com ara el comportament de despla\u00e7ament, clics (per exemple, a xarxes socials, premis, certificacions), correus electr\u00f2nics enviats, i m\u00e9s. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A m\u00e9s, com ja hem mostrat anteriorment en aquest article, mitjan\u00e7ant un informe d\u2019exploraci\u00f3 de camins, tamb\u00e9 podem analitzar les interaccions dels usuaris al lloc web.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Analitzar l\u2019Autoritat amb GA4<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">L\u2019autoritat fa refer\u00e8ncia al grau en qu\u00e8 el creador de contingut o el lloc web \u00e9s reconegut com una font fiable sobre un tema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Convertint-se en una empresa l\u00edder en un mercat, un lloc pot enfortir l\u2019autoritat de la seva marca. Hi ha diverses maneres de monitorar aquesta autoritat a trav\u00e9s de GA4.  <\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitorar Tr\u00e0nsit de Llocs Rellevants<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Com s\u2019ha esmentat, navegant a Informes &gt; Captaci\u00f3 &gt; Captaci\u00f3 de tr\u00e0nsit &gt; Refer\u00e8ncia, pots analitzar el tr\u00e0nsit que prov\u00e9 d\u2019altres llocs web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per centrar-se en els llocs m\u00e9s rellevants per al teu negoci, pots incloure filtres espec\u00edfics, com ara aquells que apunten a dominis .com o dominis per codi de pa\u00eds que siguin prioritaris per al negoci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vols afegir diferents filtres per incloure o excloure llocs espec\u00edfics, ho pots fer personalitzant els informes de GA4:<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-10\" title=\"ga4-monitoring-10\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10.png\" class=\"img-responsive wp-image-6308\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-11\" title=\"ga4-monitoring-11\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11.png\" class=\"img-responsive wp-image-6311\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Informe personalitzat. Filtre: Font de sessi\u00f3 cont\u00e9 \u2018.com\u2019 <\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Altres opcions per analitzar el tr\u00e0nsit de refer\u00e8ncia amb diferents filtres inclouen l\u2019\u00fas de Looker Studio, Google Sheets o eines similars per a l\u2019an\u00e0lisi i visualitzaci\u00f3 de dades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En aquests casos, \u00e9s recomanable, sempre que sigui possible, incorporar <\/span><a href=\"https:\/\/www.searchenginejournal.com\/utm-codes\/370088\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UTMs<\/span><\/a><span style=\"font-weight: 400;\"> als enlla\u00e7os d\u2019aquests llocs web externs. Aix\u00f2 permetr\u00e0 una an\u00e0lisi m\u00e9s detallada del tr\u00e0nsit. <\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitorar Tr\u00e0nsit de Marca<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Monitorar com evoluciona el tr\u00e0nsit de marca pot ajudar a analitzar l\u2019autoritat de la marca\u2014fins i tot permet fer an\u00e0lisis per pa\u00eds o per\u00edode de temps, i m\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per analitzar el tr\u00e0nsit de marca, \u00e9s important primer <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10737381?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">enlla\u00e7ar la Google Search Console amb GA4<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3, ves a Informes &gt; Search Console &gt; Consultes, on podr\u00e0s veure el nombre de clics org\u00e0nics a Google Search provinents d\u2019una consulta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Filtrant pel nom de marca del lloc, \u00e9s possible veure el volum total de clics org\u00e0nics, aix\u00ed com les impressions, CTR i posici\u00f3 mitjana de les consultes relacionades amb la marca. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A m\u00e9s, podem filtrar per pa\u00eds o comparar amb per\u00edodes anteriors per observar canvis temporals amb el temps:<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-12\" title=\"ga4-monitoring-12\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12.png\" class=\"img-responsive wp-image-6314\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">An\u00e0lisi del nom de marca del lloc web &#8211; \u00daltims 6 mesos<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Aix\u00f2 permet analitzar com evoluciona l\u2019autoritat de marca d\u2019un lloc web.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitorar Tr\u00e0nsit Local<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Els llocs web tamb\u00e9 poden demostrar autoritat mitjan\u00e7ant la creaci\u00f3 de<\/span><a href=\"https:\/\/www.searchenginejournal.com\/local-seo\/optimize-google-my-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> perfils locals,<\/span><\/a><span style=\"font-weight: 400;\">, com ara un Perfil d\u2019Empresa de Google. Amb aquest perfil, es podr\u00e0 analitzar com evoluciona l\u2019autoritat de l\u2019empresa en una ubicaci\u00f3 espec\u00edfica. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilitzant UTMs als enlla\u00e7os o productes dins del Perfil d\u2019Empresa de Google, les empreses poden fer un seguiment del rendiment d\u2019aquest tr\u00e0nsit de manera m\u00e9s espec\u00edfica a trav\u00e9s de GA4.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-13\" title=\"ga4-monitoring-13\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13.png\" class=\"img-responsive wp-image-6317\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Analitzar la Confian\u00e7a amb GA4<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Segons Google, la confian\u00e7a fa refer\u00e8ncia al grau en qu\u00e8 el lloc \u00e9s prec\u00eds, honest, segur i fiable. Es poden implementar diverses accions en un lloc per  <\/span><a href=\"https:\/\/www.searchenginejournal.com\/how-to-leverage-trust-to-boost-your-international-expansion\/517435\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">generar confian\u00e7a<\/span><\/a><span style=\"font-weight: 400;\"> i fomentar que els usuaris hi confi\u00efn. El rendiment d\u2019aquestes accions en diferents etapes es pot analitzar a trav\u00e9s de GA4. <\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitorar la Seguretat del Lloc<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Perqu\u00e8 un usuari faci una compra o una conversi\u00f3 en un lloc web, ha de percebre\u2019l com a segur. Monitorant i analitzant les diferents etapes del recorregut de compra de l\u2019usuari, podem avaluar com progressa i identificar seccions amb millor o pitjor rendiment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tot i que les etapes espec\u00edfiques poden variar segons el tipus de lloc web, es recomana analitzar el recorregut de l\u2019usuari durant el proc\u00e9s de compra. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etiquetant botons\u2014com ara els d\u2019informaci\u00f3 d\u2019enviament, inici del proc\u00e9s de compra o introducci\u00f3 de dades\u2014o analitzant URL individuals, podem utilitzar informes d\u2019exploraci\u00f3 de camins per examinar les interaccions dels usuaris en cada fase i identificar \u00e0rees de millora.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-14\" title=\"ga4-monitoring-14\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14.png\" class=\"img-responsive wp-image-6320\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Exemple d&#8217;inici del proc\u00e9s de compra en un lloc web<\/span><\/i><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-14 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-15\" title=\"ga4-monitoring-15\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15.png\" class=\"img-responsive wp-image-6323\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Informe d&#8217;exploraci\u00f3 del recorregut \u2013 Viatge de l\u2019usuari durant el proc\u00e9s de compra<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-23\" style=\"--awb-content-alignment:justify;\"><ul>\n<li aria-level=\"1\"><b>Avaluar si el lloc web \u00e9s fiable<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Una altra manera d\u2019analitzar si els usuaris confien en un lloc web \u00e9s avaluar les interaccions aix\u00ed com el recorregut de l\u2019usuari a partir d\u2019URL individuals clau que ajuden a transmetre confian\u00e7a, com ara:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e0gina de preguntes freq\u00fcents (FAQs)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e0gina &#8220;Sobre mi&#8221; \/ &#8220;Sobre l&#8217;empresa&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e0gina de contacte<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <\/span><i><span style=\"font-weight: 400;\">Informes &gt; Interacci\u00f3 &gt; P\u00e0gines i pantalles,<\/span><\/i><span style=\"font-weight: 400;\">pots analitzar les URL individuals visitades pels usuaris o les pantalles en el cas d&#8217;aplicacions m\u00f2bils. Des d\u2019aqu\u00ed, els propietaris del lloc poden fer un seguiment de les interaccions a la p\u00e0gina o del recorregut de l\u2019usuari mitjan\u00e7ant informes d&#8217;exploraci\u00f3 del recorregut, com s&#8217;ha mostrat anteriorment. <\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-15 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-16\" title=\"ga4-monitoring-16\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16.png\" class=\"img-responsive wp-image-6326\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Identificar clarament les accions que demostren E-E-A-T<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Per analitzar de manera efectiva les m\u00e8triques de les accions implementades en un lloc web per demostrar E-E-A-T, \u00e9s important identificar i descriure amb precisi\u00f3 totes les accions vinculades a aquestes estrat\u00e8gies \u2014ja que poden variar m\u00e9s enll\u00e0 de les esmentades anteriorment.<br \/>\n<\/span><span style=\"font-weight: 400;\">Ja sigui que les accions tinguin com a objectiu comunicar experi\u00e8ncia, coneixement, autoritat o confian\u00e7a, \u00e9s recomanable identificar aquelles m\u00e9s rellevants per al negoci i fer-ne un seguiment adequat.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":6332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-6335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica"],"_links":{"self":[{"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/posts\/6335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/comments?post=6335"}],"version-history":[{"count":12,"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/posts\/6335\/revisions"}],"predecessor-version":[{"id":6531,"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/posts\/6335\/revisions\/6531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/media\/6332"}],"wp:attachment":[{"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/media?parent=6335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/categories?post=6335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orvitdigital.com\/ca\/wp-json\/wp\/v2\/tags?post=6335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}