Orvit Digital Participates in Cecot’s Retail Trends Event to Discuss SEO and GEO

On November 5, Orvit Digital participated in Retail Trends, an event organized by Cecot, to share practical tips on how to transition from an SEO strategy to a GEO (Generative Engine Optimization) strategy.

During the session, Jordi Badrenas presented the real-world case of denadal.cat, one of our own projects, which allowed us to explain how to adapt digital positioning strategies to new AI-powered search environments.

The event was also an opportunity to share experiences with other speakers and industry professionals, as well as to reflect on the changes transforming the digital world and the retail sector.

At Orvit Digital, we remain committed to sharing knowledge and exploring new strategies that help businesses adapt to the evolution of digital search.