{"id":2116,"date":"2023-09-13T13:09:01","date_gmt":"2023-09-13T11:09:01","guid":{"rendered":"https:\/\/orvitdigital.com\/?p=2116"},"modified":"2024-03-18T12:40:38","modified_gmt":"2024-03-18T10:40:38","slug":"ga4-b2b","status":"publish","type":"post","link":"https:\/\/orvitdigital.com\/en\/ga4-b2b\/","title":{"rendered":"Resources to Set Up GA4 for B2B Companies"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1\"><h1><\/h1>\n<h1>Resources to Set Up GA4 for B2B Companies<\/h1>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>There are a series of Google Analytics 4 events and metrics that may be most useful for B2B companies.<\/p>\n<p>Attached below are different resources that may be useful for these types of companies:<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><div id=\"docs-title-widget\" class=\"docs-title-widget goog-inline-block\">\n<h2 class=\"docs-title-input-label\">Checklist to Set Up GA4<\/h2>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1eS5G7yd7iCKP9NyS1ERmpKZ1A4TSX99Zi3JY7qHguJY\/edit#gid=0\" target=\"_self\" aria-label=\"Checklist to Set Up GA4\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"648\" alt=\"Checklist to Set Up GA4\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/Checklist-to-Set-Up-GA4-1024x648.png\" class=\"img-responsive wp-image-2128\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/Checklist-to-Set-Up-GA4-200x126.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/Checklist-to-Set-Up-GA4-400x253.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/Checklist-to-Set-Up-GA4-600x379.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/Checklist-to-Set-Up-GA4-800x506.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/Checklist-to-Set-Up-GA4-1200x759.png 1200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/Checklist-to-Set-Up-GA4.png 1322w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:12px;margin-bottom:12px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1eS5G7yd7iCKP9NyS1ERmpKZ1A4TSX99Zi3JY7qHguJY\/edit#gid=0\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Checklist to Set Up GA4<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><div id=\"docs-title-widget\" class=\"docs-title-widget goog-inline-block\">\n<h2 class=\"docs-title-input-label\"><span id=\"docs-title-input-label-inner\" class=\"docs-title-input-label-inner\">Recommended Parameters For B2B Events<\/span><\/h2>\n<\/div>\n<div class=\"docs-titlebar-badges goog-inline-block\">\n<div class=\"docs-templates-badge-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-star-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-folder-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-save-indicator-container goog-inline-block\">\n<div id=\"docs-save-indicator-badge\" class=\"goog-control\" tabindex=\"0\" role=\"button\" data-tooltip=\"Ver estado del documento\" aria-label=\"Estado del documento: Guardado en Drive.\">\n<div class=\"docs-titlebar-badge docs-save-indicator\">\n<div id=\"docs-save-indicator-id\" class=\"docs-save-indicator-icon goog-inline-block\">\n<div class=\"docs-icon goog-inline-block \">\n<div class=\"docs-icon-img-container docs-icon-img docs-icon-cloud-check-20\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"docs-activity-indicator-container goog-inline-block\">\n<div id=\"docs-activity-indicator\" class=\"goog-inline-block\" aria-live=\"polite\"><\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/19wV7_TrvatnnqIy5_ok6oATS6STYbfeyqXzxIwjNkng\/edit#gid=0\" target=\"_self\" aria-label=\"recommended parameters ga4 for b2b\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/recommended-parameters-ga4-for-b2b-1024x520.png\" alt class=\"img-responsive wp-image-2123\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/recommended-parameters-ga4-for-b2b-200x102.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/recommended-parameters-ga4-for-b2b-400x203.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/recommended-parameters-ga4-for-b2b-600x305.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/recommended-parameters-ga4-for-b2b-800x406.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/recommended-parameters-ga4-for-b2b-1200x610.png 1200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/recommended-parameters-ga4-for-b2b.png 1506w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:12px;margin-bottom:12px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/19wV7_TrvatnnqIy5_ok6oATS6STYbfeyqXzxIwjNkng\/edit#gid=0\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Open &amp; Download the file of Recommended Parameters For B2B Events<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><div id=\"docs-title-widget\" class=\"docs-title-widget goog-inline-block\">\n<h2 class=\"docs-title-input-label\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Unleashing the Power of GA4 for B2B Companies<\/span><\/h2>\n<\/div>\n<div class=\"docs-titlebar-badges goog-inline-block\">\n<div class=\"docs-templates-badge-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-star-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-folder-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-save-indicator-container goog-inline-block\">\n<div id=\"docs-save-indicator-badge\" class=\"goog-control\" tabindex=\"0\" role=\"button\" data-tooltip=\"Ver estado del documento\" aria-label=\"Estado del documento: Guardado en Drive.\">\n<div class=\"docs-titlebar-badge docs-save-indicator\">\n<div id=\"docs-save-indicator-id\" class=\"docs-save-indicator-icon goog-inline-block\">\n<div class=\"docs-icon goog-inline-block \">\n<div class=\"docs-icon-img-container docs-icon-img docs-icon-cloud-check-20\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"docs-activity-indicator-container goog-inline-block\">\n<div id=\"docs-activity-indicator\" class=\"goog-inline-block\" aria-live=\"polite\"><\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.slideshare.net\/GemmaFontan\/brightonseo-gemmafontane-webpdf\" target=\"_self\" aria-label=\"ga4 web\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"576\" alt=\"ga4 web\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/ga4-web-1-1024x576.png\" class=\"img-responsive wp-image-2146\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/ga4-web-1-200x113.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/ga4-web-1-400x225.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/ga4-web-1-600x338.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/ga4-web-1-800x450.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2023\/09\/ga4-web-1.png 1038w\" sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:12px;margin-bottom:12px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/speakerdeck.com\/gemmafontane\/unleashing-the-power-of-ga4-for-b2b-companies\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Speakerdeck: Unleashing the Power of GA4 for B2B Companies<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><div id=\"docs-title-widget\" class=\"docs-title-widget goog-inline-block\">\n<h2 class=\"docs-title-input-label\"><span id=\"docs-title-input-label-inner\" class=\"docs-title-input-label-inner\">Other resources to set up events and parameters in GA4 for B2B companies<\/span><\/h2>\n<\/div>\n<div class=\"docs-titlebar-badges goog-inline-block\">\n<div class=\"docs-templates-badge-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-star-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-folder-container goog-inline-block\"><\/div>\n<div class=\"docs-titlebar-badge-container docs-save-indicator-container goog-inline-block\">\n<div id=\"docs-save-indicator-badge\" class=\"goog-control\" tabindex=\"0\" role=\"button\" data-tooltip=\"Ver estado del documento\" aria-label=\"Estado del documento: Guardado en Drive.\">\n<div class=\"docs-titlebar-badge docs-save-indicator\">\n<div id=\"docs-save-indicator-id\" class=\"docs-save-indicator-icon goog-inline-block\">\n<div class=\"docs-icon goog-inline-block \">\n<div class=\"docs-icon-img-container docs-icon-img docs-icon-cloud-check-20\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"docs-activity-indicator-container goog-inline-block\">\n<div id=\"docs-activity-indicator\" class=\"goog-inline-block\" aria-live=\"polite\"><\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-7\"><ul>\n<li><a href=\"https:\/\/searchengineland.com\/ga4-for-b2b-how-to-track-events-and-conversions-428776\" target=\"_blank\" rel=\"noopener\">GA4 for B2B: How to track events and conversions<\/a>: Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.<\/li>\n<li><a href=\"https:\/\/searchengineland.com\/google-analytics-4-setting-up-event-parameters-430908\" target=\"_blank\" rel=\"noopener\">Setting up event parameters in GA4: Everything you need to know<\/a>: Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":2128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"_links":{"self":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/2116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/comments?post=2116"}],"version-history":[{"count":17,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/2116\/revisions"}],"predecessor-version":[{"id":4106,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/2116\/revisions\/4106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/media\/2128"}],"wp:attachment":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/media?parent=2116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/categories?post=2116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/tags?post=2116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}