{"id":2467,"date":"2022-10-07T15:15:05","date_gmt":"2022-10-07T13:15:05","guid":{"rendered":"https:\/\/orvitdigital.com\/how-to-run-political-ads-on-facebook-instagram-and-google\/"},"modified":"2024-04-10T08:59:54","modified_gmt":"2024-04-10T06:59:54","slug":"how-to-run-political-ads-on-facebook-instagram-and-google","status":"publish","type":"post","link":"https:\/\/orvitdigital.com\/en\/how-to-run-political-ads-on-facebook-instagram-and-google\/","title":{"rendered":"HOW TO RUN POLITICAL ADS ON FACEBOOK, INSTAGRAM, AND GOOGLE"},"content":{"rendered":"

HOW TO RUN POLITICAL ADS ON FACEBOOK, INSTAGRAM, AND GOOGLE<\/h1><\/div>
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For every election, there’s always a pre-election campaign period during which candidates can share their ideas with the citizens. Traditionally, during this campaign, activities such as televised debates and street posters have been common, all of them offline<\/em>.<\/p>\n

However, with the growth of digital content consumption, political parties have started utilizing digital channels. Most of them have established their profiles on social media and, in many cases, have their own websites. This makes it easier for them to communicate directly and quickly with potential voters.<\/p>\n

The ease of creating and promoting online content has given digital platforms a significant role in recent American elections. Obama’s digital campaign was a notable example, and Trump changed the game in his own way.<\/p>\n

The use of bots and fake accounts prompted major advertising platforms, mainly Facebook and Google, to take action to prevent potential problems. On the one hand, a possible loss of credibility on the part of users. But, on the other hand, and perhaps more serious, there were possible criminal consequences, as the justice system began to look into what was going on.<\/p>\n

This situation led these platforms to establish verification processes for users who want to run political or sensitive issue advertising. Although these processes are not overly complex, it’s important to complete them in order to advertise on these platforms.<\/p>\n<\/div>

Political Advertising on Google<\/h2><\/div>

The requirements for political advertising on Google can vary widely depending on the country in which you want to run ads. In this article, we’ll focus on the requirements for countries in the European Union.<\/p>\n

First, it’s important to understand what Google considers political or election-related ads. According to their guidelines, political ads are those that promote:<\/p>\n