{"id":4730,"date":"2024-10-09T13:49:49","date_gmt":"2024-10-09T11:49:49","guid":{"rendered":"https:\/\/orvitdigital.com\/why-is-my-website-not-appearing-in-google-the-main-seo-mistakes\/"},"modified":"2025-03-12T15:08:18","modified_gmt":"2025-03-12T13:08:18","slug":"why-is-my-website-not-appearing-in-google-the-main-seo-mistakes","status":"publish","type":"post","link":"https:\/\/orvitdigital.com\/en\/why-is-my-website-not-appearing-in-google-the-main-seo-mistakes\/","title":{"rendered":"Why is my website not appearing in Google? The main SEO mistakes"},"content":{"rendered":"

Main SEO errors<\/h1><\/div>

When a web page is created, it takes time for it to be indexed in search engines and to appear when a potential customer searches for your products or services. If, on the other hand, your web page has been around for a while and is still not indexed, there will probably be one or more errors that will cause the page not to appear in the search engines. <\/p>\n

There is no single answer to explain the different SEO mistakes that cause a web page not to show up in the results. Discover below the main SEO mistakes:<\/p>\n<\/div>

Your website is not being crawled or indexed.<\/strong><\/p><\/h2><\/div>

A new web page can be set as “not indexed” to avoid 404 errors<\/b>, or it can be set as ” not indexed<\/b>” to avoid 404<\/b> errors, or it can be set as “not indexed” and we forget about it later. Pages are indexed using the “index” meta tag<\/b> to appear in search results, while the “noindex” meta tag does not allow Google bots to index web pages. <\/p>\n

To check if a web page is indexed in Google, is to check the general readability of the website<\/b>. If the page is a WordPress (or other CMS), you should go to Settings > Readability > Search Engine Visibility, and check that the box is not checked. <\/p>\n

Another way to check if a web page appears in the Google index is to type site:www.nombreweb.com in the Google search engine<\/b> and check if the web URLs appear.<\/p>\n

There are different Google extensions such as SEO Minion<\/b> or Detailed SEO Extension<\/b> that allow you to perform a basic SEO analysis of each page and indicate whether the page is indexed or not.<\/p>\n

Finally, you can directly check the page code<\/b> by right clicking > view page source code > control F (search) and look for the “index” or “no-index” tag in the robots meta tag.<\/b><\/p>\n<\/div>

<\/a><\/span><\/div>

Your website is blocked in the robots.txt file.<\/strong><\/p><\/h2><\/div>

Having the robots.txt file misconfigured<\/b> is another reason why a web page does not appear in search engines. To configure it, the web page must be enabled so that it can be crawled by robots. Otherwise, it will be very difficult to show it in the index of search results. <\/p>\n

These robots.txt files are essential to provide information to the robots about the pages or files that can request information<\/b> on a website. The files are located at the root of the web site and it will be in this section where we will analyze that the parameters are well configured.<\/p>\n<\/div>

3. 404: page not found!<\/strong><\/p><\/h2><\/div>

Another aspect that can affect the visibility of your website is having 404 errors. In the case of changing the URLs of pages already indexed or sending them to the trash without redirecting them<\/b> can affect the status of these creating 404 errors. With these errors, the web page will offer a bad user experience<\/b>, since when they click they will find a non-existent product or service and will end up leaving the website. <\/p>\n

There are different tools to check these errors on the web page such as Google Search Console<\/b> (Coverage > Errors) or through Screaming Frog<\/b>, among others.<\/p>\n<\/div>

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4. Page speed<\/strong><\/p><\/h2><\/div>

If a web page loads too slowly, Google bots will not prioritize it in their search results and it will negatively affect the visibility and traffic of the website.<\/span><\/p>\n

Tools such as <\/span>Google PageSpeed Insights<\/b> o <\/span>GTmetrix<\/b>The web site load speed can be analyzed and improved. On the other hand, there are also solutions such as image optimization, enable compression and caching will improve the performance of the website. <\/span><\/p>\n<\/div>

5. Lack of internal and external links<\/strong><\/p><\/h2><\/div>

Internal and external links allow to understand the relevance of a page within an overall website<\/b>. Therefore, if the web page does not have enough internal links or lacks external links, the Google robot will not consider the web page valuable enough to appear in its results. <\/p>\n

Working on a linkbuilding strategy<\/b> to get quality external links from other websites and making sure that all the pages of your website are well connected to each other will make it easier for you to rank well in search results.<\/b><\/p>\n<\/div>

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6. Not customizing the web domain<\/strong><\/p><\/h2><\/div>

For a website to be visible in search engines, it is very important to buy the right domain that differentiates us from the competition. Leaving the default name of the CMS will not attract traffic or visibility. To get more visibility, the domain must be unique and original.<\/b> In this way, Google will prioritize the website thanks to the relevant and interesting content for users.<\/p>\n<\/div>

7. Poor choice of CMS and one page websites<\/strong><\/p><\/h2><\/div>

When we have already checked that our website can be crawlable and indexable for search engines, one of the main SEO mistakes is the CMS (content management system) chosen for our page, as well as the plugins and the way in which these have been configured. Not all CMSs offer the necessary parameters to optimize a website correctly or by default. <\/p>\n

It is important that you pay attention to the CMS configuration<\/b>. If you have not had to edit the website, since it gave you elements, images and content by default, the website is not focused on generating traffic through organic channels. It is a landing page or landing page, used in SEM or paid campaigns. In this case, it is advisable to use CMS like WordPress in which you can edit more SEO elements,<\/b> install different functionalities (plugins) for proper editing. These features will allow you to generate more quality traffic to the website.<\/p>\n<\/div>

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8. Low quality or duplicate content<\/strong><\/p><\/h2><\/div>

Finally, if your website is well set up with all of the above, another reason your website is not showing up in search engines is low quality content.<\/p>\n

Is the website well structured<\/b> with categories, subcategories, products, etc.? Are the products or services explained in detail<\/b>? Is<\/b> your content of quality<\/b> and have other sites linked to you as a reference source? <\/p>\n

After asking yourself all this question, if the answer is no, you must take into account that the content of your website is not of quality and, therefore, it must work under the concepts that potential customers are looking for (keywords). On the other hand, the content must be optimized (headings and titles, meta descriptions, images, etc.).<\/b> Also, the website must have a correct web architecture, internal linking of categories and products, etc. <\/p>\n

If after doing all these steps and after a few days you still have doubts about why your website does not appear in Google? Contact us through info@orvitdigital.com<\/a> or in our contact section<\/a>.<\/p>\n<\/div>

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If you have any doubts or questions about the related article, please do not hesitate to contact us.<\/p>\n<\/div>

CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":4726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[96,101],"class_list":["post-4730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google-en","tag-seo-search"],"_links":{"self":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/4730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/comments?post=4730"}],"version-history":[{"count":7,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/4730\/revisions"}],"predecessor-version":[{"id":5839,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/4730\/revisions\/5839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/media\/4726"}],"wp:attachment":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/media?parent=4730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/categories?post=4730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/tags?post=4730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}