{"id":6273,"date":"2025-04-29T10:57:04","date_gmt":"2025-04-29T08:57:04","guid":{"rendered":"https:\/\/orvitdigital.com\/?p=6273"},"modified":"2025-06-02T08:12:57","modified_gmt":"2025-06-02T06:12:57","slug":"e-e-a-t-monitoring","status":"publish","type":"post","link":"https:\/\/orvitdigital.com\/en\/e-e-a-t-monitoring\/","title":{"rendered":"E-E-A-T Monitoring via GA4: How To Analyze Some Of The Most Relevant Metrics"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">E-E-A-T Monitoring via GA4: How To Analyze Some Of The Most Relevant Metrics<\/h1><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Included in <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-eat\/quality-raters-guidelines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u2019s search quality rater guidelines<\/span><\/a><span style=\"font-weight: 400;\">, E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a mix of factors that help Google determine if the content is relevant and helpful enough for users, thereby prioritizing it in search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Designing actions to optimize E-E-A-T on a website is essential for most projects. It is equally important to analyze the impact and performance of these actions in order to draw conclusions, make improvements, and refine strategies. In this article, we will explore some of the most relevant E-E-A-T metrics that we can analyze via Google Analytics (GA4).<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><b>E-E-A-T Monitoring via GA4: How To Analyze Some Of The Most Relevant Metrics\u00a0<\/b><\/h2><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><h3><strong>Analyze Experience via GA4<\/strong><\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Within the E-E-A-T family, \u201cExperience\u201d refers to the level of first-hand or life experience that the content creator possesses on a given topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are different ways to analyze through GA4 how is the performance of the actions implemented on the website to demonstrate this experience:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitor the review page\u2019s performance<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Site owners can demonstrate the experience with a product through different types of content on the site, such as &#8220;How to&#8221; pages, collaborations with influencers, guides, blogs, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The performance of these pages can be analyzed via the section Reports &gt; Engagement &gt; Landing page &#8211; this section shows the first page visitors land on within the site and the number of visitors to these pages.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, site owners can filter by individual URLs or group them according to URL taxonomy, allowing for the analysis of key metrics such as the number of sessions, average session duration, and the most relevant events in these pages.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-1\" title=\"ga4-monitoring-1\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1.png\" class=\"img-responsive wp-image-6292\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-1-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Example of a blog that shows experience in a site<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">In addition, by including the &#8216;Page path and screen class&#8217; dimension, you can study the user&#8217;s journey within the website.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-2\" title=\"ga4-monitoring-2\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1.png\" class=\"img-responsive wp-image-6286\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-2-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Example of a blog that shows experience in a site + \u2018Page path and screen class dimension\u2019<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">It is also possible to analyze what a user did before or after visiting a page or screen by creating a <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9317498?sjid=7608628786485826793-EU\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">path exploration report<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-3\" title=\"ga4-monitoring-3\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3.png\" class=\"img-responsive wp-image-6289\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-3.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Example path exploration report. Node: \u2018Page title and screen class\u2019<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:justify;\"><ul>\n<li aria-level=\"1\"><b>Monitor User Reviews<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Through Google Analytics, it is also possible to analyze user ratings and interactions with the reviews on a site. The data may differ depending on how reviews are displayed or configured on the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, user reviews can be monitored via custom events, using tags created through Google Tag Manager on buttons.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-4\" title=\"ga4-monitoring-4\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4.png\" class=\"img-responsive wp-image-6280\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-4.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-5\" title=\"ga4-monitoring-5\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5.png\" class=\"img-responsive wp-image-6283\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-5.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Through events, we can also examine which types of reviews users click to view for each product. For example, in the following example, the site owner could create events using the &#8216;Click text&#8217; variable based on the review score or to simply analyze the total number of reviews.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" title=\"ga4-monitoring-7\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7.png\" alt class=\"img-responsive wp-image-6298\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-7.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">To evaluate the impact of user reviews on external sites, such as directory sites or similar platforms, we can analyze the traffic source from which users arrive. This can be done by filtering specific URLs in <\/span><i><span style=\"font-weight: 400;\">Acquisition &gt; User \/ Traffic Acquisition &gt; Referral<\/span><\/i><span style=\"font-weight: 400;\">, and also the dimension \u2018Session source\u2019, which shows the origin of the traffic.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-8\" title=\"ga4-monitoring-8\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8.png\" class=\"img-responsive wp-image-6301\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-8.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Traffic acquisition &gt; Referral<\/span><\/i><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Analyze Expertise via GA4<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-weight: 400;\">Expertise refers to the degree to which the content creator has the required knowledge or skill for the topic.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitor Author Pages<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A detailed \u201cAbout the Author\u201d page is an action that helps to emphasize the author\u2019s expertise on the topic. We can monitor how these pages perform on a site:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On one side, via <\/span><i><span style=\"font-weight: 400;\">Reports &gt; Engagement &gt; Pages<\/span><\/i> <i><span style=\"font-weight: 400;\">and screens<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">Landing Pages<\/span><\/i><span style=\"font-weight: 400;\">, we can filter and analyze the traffic that comes directly from these pages.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-9\" title=\"ga4-monitoring-9\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9.png\" class=\"img-responsive wp-image-6304\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-9.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Engagement &gt; Pages and screens and then, filtering by URLs that include the word \u2018Author\u2019 (Autor in Catalan).<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">The traffic once users are on these pages can also be tracked. In GA4, we can measure user engagement within these expert pages, such as scrolling behavior, clicks (e.g., to social networks, awards, certifications), emails sent, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, like we showed before in this article, using a path exploration report, we can also analyze user interactions on the website.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Analyze Authority via GA4<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Authoritativeness refers to the extent to which the content creator or website is recognized as a reliable source for the topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By becoming a leading company in a market, a site can strengthen their brand authority. There are several ways to monitor via GA4 this authority.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitor Traffic from Relevant Sites<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As mentioned, by navigating to Reports &gt; Acquisition &gt; Traffic Acquisition &gt; Referral, you can analyze traffic coming from other websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To focus on the most relevant sites for your business, you can include specific filters, such as those that target .com or country-code-level domains that are a priority for the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to add different filters to include or exclude specific sites, you can do so by customizing the GA4 reports:<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-10\" title=\"ga4-monitoring-10\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10.png\" class=\"img-responsive wp-image-6307\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-10.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-11\" title=\"ga4-monitoring-11\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11.png\" class=\"img-responsive wp-image-6310\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-11.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Customized Report. Filter: Session source contains \u2018.com\u2019<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">Other options for analyzing referral traffic with different filters include using Looker Studio, Google Sheets, or similar tools for data analysis and visualization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these cases, it is advisable, whenever possible, to incorporate <\/span><a href=\"https:\/\/www.searchenginejournal.com\/utm-codes\/370088\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UTMs<\/span><\/a><span style=\"font-weight: 400;\"> into the links on these external websites. This will allow for a more detailed analysis of the traffic.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitor Brand Traffic<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Monitoring how brand traffic evolves can help analyze brand authority\u2014it even allows for analysis by country or time period, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To analyze brand traffic, it is important first to <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10737381?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">link Google Search Console with GA4<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, go to Reports &gt; Search Console &gt; Queries, where you can see the number of organic Google Search clicks from a query.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By filtering for the brand name of the site, it is possible to view the total volume of organic clicks, as well as the impressions, CTR, and average position of queries related to the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, we can filter by country or compare with previous periods to observe temporal changes over time:<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-12\" title=\"ga4-monitoring-12\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12.png\" class=\"img-responsive wp-image-6313\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-12.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Website Brand Name Analysis &#8211; Last 6 Months<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">This allows for the analysis of how the brand authority of a website evolves.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitor Local Traffic<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Websites can also demonstrate authority through the creation of <\/span><a href=\"https:\/\/www.searchenginejournal.com\/local-seo\/optimize-google-my-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">local profiles<\/span><\/a><span style=\"font-weight: 400;\">, such as a Google Business Profile. With this profile, it will be possible to analyze how the company&#8217;s authority evolves in a specific location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using UTMs on the links or products within the Google Business Profile, businesses can track the performance of this traffic in a more specific way via GA4.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" title=\"ga4-monitoring-13\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13.png\" alt class=\"img-responsive wp-image-6316\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-13.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Analyze Trust via GA4<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">As indicated by Google, trust is considered the degree to which the site is accurate, honest, secure and reliable. Several actions can be implemented on a site to <\/span><a href=\"https:\/\/www.searchenginejournal.com\/how-to-leverage-trust-to-boost-your-international-expansion\/517435\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">build trust<\/span><\/a><span style=\"font-weight: 400;\"> and encourage users to rely on it. The performance of these actions at different stages can be analyzed through GA4.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitor Site Security<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For a user to make a purchase or convert on a website, they must perceive the site as secure. By monitoring and analyzing the different stages of a user&#8217;s purchase journey, we can evaluate how they progress and identify sections with better or worse performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the specific stages may vary depending on the type of website, it is recommended to analyze the user journey during the purchase process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tagging buttons\u2014such as those for shipping information, starting checkout, or entering data\u2014or by analyzing individual URLs, we can use path exploration reports to examine user interactions at each phase and identify areas for improvement.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-14\" title=\"ga4-monitoring-14\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14.png\" class=\"img-responsive wp-image-6319\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-14.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Example starting checkout process on a site<\/span><\/i><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-14 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-15\" title=\"ga4-monitoring-15\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15.png\" class=\"img-responsive wp-image-6322\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-15.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-content-alignment:center;\"><p><i><span style=\"font-weight: 400;\">Path exploration report &#8211; User\u2019s journey during the checkout process<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-23\" style=\"--awb-content-alignment:justify;\"><ul>\n<li aria-level=\"1\"><b>Evaluate if the Site is Reliable<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another way to analyze whether users trust a website is to evaluate interactions as well as the user journey from key individual URLs that help convey trust, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQs page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About me \/ About the company page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In <\/span><i><span style=\"font-weight: 400;\">Reports &gt; Engagement &gt; Pages and screens<\/span><\/i><span style=\"font-weight: 400;\">, you can analyze individual URLs visited by users or screens in the case of mobile apps. From here, site owners can track either the interactions on the page or the user\u2019s journey using path exploration reports, as shown before.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-15 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"500\" alt=\"ga4-monitoring-16\" title=\"ga4-monitoring-16\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16.png\" class=\"img-responsive wp-image-6325\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16-200x83.png 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16-400x167.png 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16-600x250.png 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16-800x333.png 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2025\/04\/ga4-monitoring-16.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><strong>Clearly Identify Actions that Demonstrate E-E-A-T<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-content-alignment:justify;\"><p><span style=\"font-weight: 400;\">To effectively analyze the metrics of the actions implemented on a website to demonstrate E-E-A-T, it is important to precisely identify and outline all the actions linked to these strategies\u2014since they may vary beyond those mentioned above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether the actions are meant to communicate experience, expertise, authority, or trust, it is advisable to identify those most relevant to the business and monitor them accordingly.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":6331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-6273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"_links":{"self":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/6273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/comments?post=6273"}],"version-history":[{"count":5,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/6273\/revisions"}],"predecessor-version":[{"id":6334,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/6273\/revisions\/6334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/media\/6331"}],"wp:attachment":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/media?parent=6273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/categories?post=6273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/tags?post=6273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}