{"id":6814,"date":"2025-11-11T09:00:29","date_gmt":"2025-11-11T07:00:29","guid":{"rendered":"https:\/\/orvitdigital.com\/from-seo-to-geo-how-brands-are-adapting-their-strategy-to-artificial-intelligence\/"},"modified":"2025-11-11T17:20:47","modified_gmt":"2025-11-11T15:20:47","slug":"from-seo-to-geo-with-waikay","status":"publish","type":"post","link":"https:\/\/orvitdigital.com\/en\/from-seo-to-geo-with-waikay\/","title":{"rendered":"From SEO to GEO: How brands are adapting their strategy to artificial intelligence"},"content":{"rendered":"

From SEO to GEO: How brands are adapting their strategy to artificial intelligence<\/b><\/h1><\/h1><\/div>

What if your brand didn\u2019t exist for artificial intelligence? Have you ever stopped to think about it? Every day, millions of users rely on models like ChatGPT, Gemini, Claude, Sonar, or Perplexity to get information, compare options, and make decisions. If AI doesn\u2019t know you, it won\u2019t recommend you. At Orvit Digital, we know that this new reality is transforming the way companies must manage their online presence. Today, it\u2019s not enough to appear in Google\u2019s search results: now, brands have to ensure they\u2019re understood by AI.<\/strong> <\/span><\/p>\n

This article explains how companies are evolving from SEO to GEO<\/strong>, and how, at Orvit Digital, we help our clients adapt to this change with pioneering tools like Waikay<\/a><\/b>, which specializes in measuring and optimizing visibility in artificial intelligence search engines.<\/p>\n<\/div>

\"eines-ia-per-passar-del-seo-al-geo\"<\/span><\/div><\/div><\/div><\/div><\/div>

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The silent revolution of digital visibility:<\/b> From SEO to GEO<\/b><\/h2><\/h1><\/div>

For more than two decades, SEO <\/strong>has been the main pillar of digital marketing:<\/strong> optimizing content, building authority, and attracting qualified traffic. But with the arrival of generative artificial intelligence, the paradigm has changed. <\/span><\/p>\n

Today, users no longer \u201csearch\u201d: they ask <\/strong>AI. Models like ChatGPT, Gemini, or Claude no longer display lists of links but instead provide direct answers. This means that visibility no longer depends solely on Google rankings, but on how models understand, interpret, and recommend a brand. This new context marks an inevitable transition: we\u2019re moving from SEO to GEO (Generative Engine Optimization).<\/strong>
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At Orvit Digital<\/strong>, as official distributors of Waikay in Spain<\/a><\/strong>, we support companies in this transition: from SEO to GEO, that is, from optimizing for traditional search engines to optimizing for generative engines that learn and build knowledge.<\/span><\/p>\n<\/div>

Why is it so important to move from SEO to GEO?<\/strong><\/h3><\/h1><\/div>

En la b\u00fasqueda digital tradicional, el \u00e9xito se mesuraba por posiciones y clics. En la b\u00fasqueda generativa, el \u00e9xito se mesura por relevancia cognitiva:<\/strong> si la IA conoce tu marca, lo asocia correctamente con tu sector y la cita en sus respuestas. <\/span><\/p>\n

When AI models lack information or encounter contradictory data, they can generate errors or \u201challucinations\u201d that distort a brand\u2019s reputation. That\u2019s why evolving from SEO to GEO involves a shift in mindset: it\u2019s no longer enough to be visible; now you have to teach AI who you are.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>

How does Generative Engine Optimization (GEO) work?<\/b><\/h3><\/h1><\/div>

Traditional SEO is based on keywords and links. GEO, on the other hand, works with contexts, entities, and semantic relationships.<\/strong><\/p>\n

Optimizing for AI engines involves providing clear, coherent, and verifiable information so that they can correctly understand the brand\u2019s identity.<\/p>\n

Some basic principles we apply in Orvit Digital to take your SEO strategy to GEO are:<\/p>\n