ChatGPT Advertising: a new opportunity to reach your customers<\/strong><\/h1><\/div>Digital advertising now incorporates a new channel: ChatGPT advertising. A new opportunity for companies to increase sales without being intrusive<\/strong>. The advertising on ChatGPT is ideal for becoming part of the user experience while people use the tool to research, explore possibilities, compare alternatives or make decisions.<\/p>\nThe arrival of ChatGPT advertising opens up a different scenario compared with other digital channels. Here, users do not perform a search consisting of just a few keywords. Instead, they have a conversation about what they need, what they are considering or which features they consider important.<\/strong> For brands, this represents a new key touchpoint with potential customers.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>Companies can advertise on ChatGPT<\/h2><\/div>OpenAI has introduced advertising to ChatGPT and has its own Ads Manager.<\/strong> This allows advertisers to create and manage campaigns easily. <\/strong>Ads are integrated into the ChatGPT conversational experience according to different criteria:<\/p>\n\n- They may appear below ChatGPT responses.<\/strong><\/li>\n
- They are identified as sponsored content.<\/strong><\/li>\n
- They are displayed separately from the responses generated by the tool.<\/strong><\/li>\n<\/ul>\n
In this way, advertising can become part of the experience without being confused with ChatGPT’s response. A person may use the tool to research which product to buy, compare solutions for their company, look for alternatives to a service or understand which option best fits their needs. These are situations where commercial intent may exist even though the user is not carrying out a traditional search. <\/strong>This is where the potential of ChatGPT Ads comes into play.<\/p>\n<\/div>![\"servicio-de-publicidad-en-chatgpt-con-orvit-digital\"](\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/09\/servicio-de-publicidad-en-chatgpt-con-Orvit-Digital.png\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>How does ChatGPT advertising work?<\/h2><\/div>ChatGPT advertising is based on a logic that goes beyond the keywords we are used to working with on other Ads platforms. ChatGPT can use signals related to the context and intent of the conversation to determine which ads may be relevant at any given moment<\/strong>, making it a very promising new potential channel.<\/p>\nAdvertisers can work on aspects such as:<\/p>\n
\n- Objectives.<\/li>\n
- Budget.<\/li>\n
- Audiences.<\/li>\n
- Creatives.<\/li>\n
- Messages.<\/li>\n
- Landing page.<\/li>\n
- Specific contextual indications.<\/li>\n<\/ul>\n
These parameters make it possible to target campaigns towards situations where the product or service may be relevant to the user.<\/strong><\/p>\n<\/div>Managing and measuring results<\/h3><\/div>Campaigns are managed through OpenAI Ads Manager,<\/strong> where it is possible to analyse metrics such as:<\/p>\n\n- Impressions.<\/li>\n
- Clicks.<\/li>\n
- Spend.<\/li>\n
- CTR.<\/li>\n
- CPC.<\/li>\n
- CPM.<\/li>\n
- Conversions.<\/li>\n
- Among other relevant metrics.<\/li>\n<\/ul>\n
In addition, results can be viewed at campaign, ad group and ad level<\/strong>. This makes it easier to analyse their evolution through charts and allows the data to be exported for more detailed analysis.<\/p>\nIt is also important to know that measurement does not have to remain within the platform<\/strong>. ChatGPT Ads allows advertisers to use UTM parameters on landing pages and integrate conversion tracking through the OpenAI pixel or its Conversions API. <\/strong>This makes it possible to analyse what happens after the click, whether it results in a purchase, a lead or a registration, and assess the channel’s real contribution within the paid media strategy.<\/strong><\/p>\n<\/div>![\"guia-sobre-la-publicitat-de-chat-gpt\"](\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/09\/guia-sobre-la-publicidad-de-chatgpt.png\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Why can ChatGPT Ads be an opportunity for companies?<\/h2><\/div>One of the main attractions of ChatGPT advertising<\/strong> is the possibility of appearing in a context where the conversation provides signals about the user’s interests and needs.<\/strong> For companies, this creates an opportunity to display more relevant ads and connect their value proposition with situations in which users may need their products or services.<\/p>\nIn addition, ChatGPT Ads introduces a new touchpoint within the decision-making process<\/strong>. A brand can gain visibility and build awareness among users who may not have known it before, reaching new demand and expanding acquisition opportunities beyond traditional advertising channels. It also increases the chances of being present when a potential customer is looking for a solution to a specific need and the company can offer a relevant answer integrated naturally into the experience.<\/p>\nTherefore, its potential does not lie solely in being an innovative advertising format, but in diversifying the paid media strategy and accessing new moments of purchase intent<\/strong>. The most important thing will be to analyse what role ChatGPT Ads can play within each company’s strategy and whether it is capable of generating the expected business results.<\/strong><\/p>\n<\/div>ChatGPT Ads vs. Google Ads and Social Ads<\/h2><\/div>The arrival of ChatGPT Ads does not mean that companies should stop investing in Google Ads or Social Ads. ChatGPT Advertising can work as a complementary channel <\/strong>within a company’s paid media mix.<\/p>\nEach channel serves a different purpose:<\/p>\n
\n- Google Ads:<\/strong> stands out for its ability to capture demand from specific searches <\/strong>on Google through keywords.<\/li>\n
- Social Ads:<\/strong> makes it possible to work on brand awareness, discovery and audience targeting <\/strong>across social networks.<\/li>\n
- ChatGPT Ads:<\/strong> Introduces conversational context <\/strong>as a new way of connecting brands with potential customers, presenting their offer as a solution to a user’s problem.<\/li>\n<\/ul>\n
We can say that the most important thing is not determining which platform is better. The key to a good paid media strategy is analysing which channels are worth investing in to reach potential customers profitably and efficiently<\/strong>, defining the weight of each one according to business objectives, audience, available budget and, above all, the desired results.<\/p>\n<\/div>
Digital advertising now incorporates a new channel: ChatGPT advertising. A new opportunity for companies to increase sales without being intrusive<\/strong>. The advertising on ChatGPT is ideal for becoming part of the user experience while people use the tool to research, explore possibilities, compare alternatives or make decisions.<\/p>\n The arrival of ChatGPT advertising opens up a different scenario compared with other digital channels. Here, users do not perform a search consisting of just a few keywords. Instead, they have a conversation about what they need, what they are considering or which features they consider important.<\/strong> For brands, this represents a new key touchpoint with potential customers.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div> OpenAI has introduced advertising to ChatGPT and has its own Ads Manager.<\/strong> This allows advertisers to create and manage campaigns easily. <\/strong>Ads are integrated into the ChatGPT conversational experience according to different criteria:<\/p>\n In this way, advertising can become part of the experience without being confused with ChatGPT’s response. A person may use the tool to research which product to buy, compare solutions for their company, look for alternatives to a service or understand which option best fits their needs. These are situations where commercial intent may exist even though the user is not carrying out a traditional search. <\/strong>This is where the potential of ChatGPT Ads comes into play.<\/p>\n<\/div> ChatGPT advertising is based on a logic that goes beyond the keywords we are used to working with on other Ads platforms. ChatGPT can use signals related to the context and intent of the conversation to determine which ads may be relevant at any given moment<\/strong>, making it a very promising new potential channel.<\/p>\n Advertisers can work on aspects such as:<\/p>\n These parameters make it possible to target campaigns towards situations where the product or service may be relevant to the user.<\/strong><\/p>\n<\/div> Campaigns are managed through OpenAI Ads Manager,<\/strong> where it is possible to analyse metrics such as:<\/p>\n In addition, results can be viewed at campaign, ad group and ad level<\/strong>. This makes it easier to analyse their evolution through charts and allows the data to be exported for more detailed analysis.<\/p>\n It is also important to know that measurement does not have to remain within the platform<\/strong>. ChatGPT Ads allows advertisers to use UTM parameters on landing pages and integrate conversion tracking through the OpenAI pixel or its Conversions API. <\/strong>This makes it possible to analyse what happens after the click, whether it results in a purchase, a lead or a registration, and assess the channel’s real contribution within the paid media strategy.<\/strong><\/p>\n<\/div> One of the main attractions of ChatGPT advertising<\/strong> is the possibility of appearing in a context where the conversation provides signals about the user’s interests and needs.<\/strong> For companies, this creates an opportunity to display more relevant ads and connect their value proposition with situations in which users may need their products or services.<\/p>\n In addition, ChatGPT Ads introduces a new touchpoint within the decision-making process<\/strong>. A brand can gain visibility and build awareness among users who may not have known it before, reaching new demand and expanding acquisition opportunities beyond traditional advertising channels. It also increases the chances of being present when a potential customer is looking for a solution to a specific need and the company can offer a relevant answer integrated naturally into the experience.<\/p>\n Therefore, its potential does not lie solely in being an innovative advertising format, but in diversifying the paid media strategy and accessing new moments of purchase intent<\/strong>. The most important thing will be to analyse what role ChatGPT Ads can play within each company’s strategy and whether it is capable of generating the expected business results.<\/strong><\/p>\n<\/div> The arrival of ChatGPT Ads does not mean that companies should stop investing in Google Ads or Social Ads. ChatGPT Advertising can work as a complementary channel <\/strong>within a company’s paid media mix.<\/p>\n Each channel serves a different purpose:<\/p>\n We can say that the most important thing is not determining which platform is better. The key to a good paid media strategy is analysing which channels are worth investing in to reach potential customers profitably and efficiently<\/strong>, defining the weight of each one according to business objectives, audience, available budget and, above all, the desired results.<\/p>\n<\/div>Companies can advertise on ChatGPT<\/h2><\/div>
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<\/a><\/span><\/div><\/div><\/div><\/div><\/div>How does ChatGPT advertising work?<\/h2><\/div>
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Managing and measuring results<\/h3><\/div>
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<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Why can ChatGPT Ads be an opportunity for companies?<\/h2><\/div>
ChatGPT Ads vs. Google Ads and Social Ads<\/h2><\/div>
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![\"comparativa-publicidad-chatgpt-vs-google-ads-vs-meta-ads\"](\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/09\/comparativa-publicidad-chatgpt-vs-google-ads-vs-meta-ads.png\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>![\"servicio-de-paid-media-en-chatgpt-con-orvit-digital\"](\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/09\/servicio-de-paid-media-en-chatgpt-con-orvit-digital.png\")
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