{"id":7152,"date":"2026-11-13T17:29:37","date_gmt":"2026-11-13T15:29:37","guid":{"rendered":"https:\/\/orvitdigital.com\/orvit-digital-participates-in-cecots-retail-trends-event-to-discuss-seo-and-geo\/"},"modified":"2026-11-13T17:35:42","modified_gmt":"2026-11-13T15:35:42","slug":"orvit-digital-participates-in-cecots-retail-trends-event-to-discuss-seo-and-geo","status":"publish","type":"post","link":"https:\/\/orvitdigital.com\/en\/orvit-digital-participates-in-cecots-retail-trends-event-to-discuss-seo-and-geo\/","title":{"rendered":"Orvit Digital Participates in Cecot\u2019s Retail Trends Event to Discuss SEO and GEO"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Orvit Digital Participates in Cecot\u2019s Retail Trends Event to Discuss SEO and GEO<\/h1><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1920\" alt=\"SEO GEO Cecot\" title=\"SEO GEO Cecot\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/SEO-GEO-Cecot-scaled.jpg\" class=\"img-responsive wp-image-7142\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/SEO-GEO-Cecot-200x150.jpg 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/SEO-GEO-Cecot-400x300.jpg 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/SEO-GEO-Cecot-600x450.jpg 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/SEO-GEO-Cecot-800x600.jpg 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/SEO-GEO-Cecot-1200x900.jpg 1200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/SEO-GEO-Cecot-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-1\"><p>On November 5, Orvit Digital participated in <strong>Retail Trends<\/strong>, an event organized by <strong>Cecot<\/strong>, to share practical tips on how to transition from an <strong>SEO<\/strong> strategy to a <strong>GEO<\/strong> (Generative Engine Optimization) strategy.<\/p>\n<p>During the session, Jordi Badrenas presented the real-world case of <a href=\"https:\/\/denadal.cat?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><strong>denadal.cat<\/strong><\/a>, one of our own projects, which allowed us to explain how to adapt digital positioning strategies to new AI-powered search environments.<\/p>\n<p>The event was also an opportunity to share experiences with other speakers and industry professionals, as well as to reflect on the changes transforming the digital world and the retail sector.<\/p>\n<p>At Orvit Digital, we remain committed to sharing knowledge and exploring new strategies that help businesses adapt to the evolution of digital search.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1920\" alt=\"Conferencia SEO GEO\" title=\"Conferencia SEO GEO\" src=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/Conferencia-SEO-GEO-scaled.jpg\" class=\"img-responsive wp-image-7139\" srcset=\"https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/Conferencia-SEO-GEO-200x150.jpg 200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/Conferencia-SEO-GEO-400x300.jpg 400w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/Conferencia-SEO-GEO-600x450.jpg 600w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/Conferencia-SEO-GEO-800x600.jpg 800w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/Conferencia-SEO-GEO-1200x900.jpg 1200w, https:\/\/orvitdigital.com\/wp-content\/uploads\/2026\/11\/Conferencia-SEO-GEO-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":7142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,89],"tags":[],"class_list":["post-7152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orvit-en","category-seo"],"_links":{"self":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/7152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/comments?post=7152"}],"version-history":[{"count":3,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/7152\/revisions"}],"predecessor-version":[{"id":7155,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/posts\/7152\/revisions\/7155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/media\/7142"}],"wp:attachment":[{"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/media?parent=7152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/categories?post=7152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orvitdigital.com\/en\/wp-json\/wp\/v2\/tags?post=7152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}