Resources to Set Up GA4 for B2B Companies

There are a series of Google Analytics 4 events and metrics that may be most useful for B2B companies.

Attached below are different resources that may be useful for these types of companies:

• GA4 for B2B: How to track events and conversions: Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.
• Setting up event parameters in GA4: Everything you need to know: Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.