Today, November 14, 2024, Gemma Fontané has been one of the keynote speakers at the International Search Summit 2025held at the World Trade Center in Barcelona. In front of an audience of more than 200 attendees, Gemma offered an unmissable session on how Google Analytics 4 (GA4) can be a key tool to improve international SEO strategies.

During her speech, the SEO consultant, co-founder and managing partner of Orvit Digital explained in detail how to take advantage of GA4’s advanced functionalities to improve the understanding of user interactions in different markets. She has made special emphasis on the importance of properly configuring the platform to analyze geographic data, which allows to optimize the user experience and customize SEO strategies based on location.

In addition to the technical aspects of GA4, Gemma shared valuable optimization strategies to improve the performance of global content and campaigns, maximizing the visibility of brands internationally. This talk has been an excellent opportunity for all attendees looking to understand how advanced analytics can help them address SEO challenges in multinational markets.

The event, organized by Webcertainnot only provided valuable insight into the integration of GA4 into SEO strategies, but also allowed attendees to learn about the best methods for growing their brands in a global digital environment.

We would like to thank all attendees for their active participation and the Webcertain team for organizing such an enriching and relevant event for international SEO professionals.