ON-IA kicks off new Artificial Intelligence community for entrepreneurs

Last week, ON-IA, a new community of ON ECONOMYcommunity, kicked off its first masterclass on artificial intelligence (AI), which was held at the Barcelona Chamber of Commerce.

This event marked a fundamental step in the irruption of AI from the perspective of entrepreneurship, with the aim of teaching professionals how to apply artificial intelligence in their daily processes to optimize their businesses.

ON-IA is not only focused on informing, but also on providing practical training on the utilities of AI. In this first meeting, Serafí del Arco, Director of ON ECONOMIA, highlighted the ambition of the project to be pioneers in this field, while Clara Soteras, Digital Content Director of El Nacional group, talked about the creation of an active community through weekly newsletters and daily contents designed for the interest of the members.

The first day was led by Orvit Digital, in charge of organizing the masterclass titled “How AI can help increase companies’ productivity and profitability”.

In this session, supported by Liquid Lab, attendees had the opportunity to learn about key AI tools that can help optimize daily tasks and improve companies’ efficiency.

During the day, aspects such as data collection prior to the application of AI and the assessment of the digital tools needed to optimize processes were addressed. Tools such as Lockify, Harvest, Desktime, and CRM, were recommended to improve time and data management. Advanced platforms such as Gemini, Perplexity, Midjourney, Firflies and ChatGPT were also presented, in addition to the new customized functionalities of GPTs.

The session ended with a networking session where participants shared impressions and continued learning about how AI can transform their businesses.